Last updated: May 2026 — James Whitfield, Artisans Online
```htmlThis page explains the commercial relationships that exist between Artisans Online (artisans-online.co.uk) and the online casino operators featured across this website. James Whitfield, the owner and lead reviewer at Artisans Online, is committed to full transparency so that every reader can make properly informed decisions before following any recommendation or clicking any link on this site.
Artisans Online participates in affiliate marketing programmes operated by licensed online casinos and gambling platforms. This means that when you click certain links on this website and subsequently register an account or make a deposit with an operator, Artisans Online may receive a commission or referral fee from that operator. This is how the site generates revenue and funds the ongoing work of researching, writing, and maintaining independent casino reviews for UK players.
These commercial arrangements are standard practice across the online gambling review industry in Great Britain and are conducted in full compliance with the guidelines set by the UK Gambling Commission (UKGC) and the advertising standards published by the Advertising Standards Authority (ASA).
An affiliate link is a specially coded hyperlink that identifies Artisans Online as the referring source when a user visits an operator's website. The link itself costs you nothing extra. Any bonus, promotion, or terms advertised at the point of the link apply exactly as the operator states them. Artisans Online does not set, alter, or inflate those offers in any way.
Not every link on this site is an affiliate link. Some links point to regulatory bodies, responsible gambling resources, and informational third-party sources for which Artisans Online receives no compensation.
The existence of affiliate relationships does not influence the editorial content published on Artisans Online. James Whitfield maintains complete independence when writing reviews, assigning ratings, and making recommendations. Operators do not pay to be reviewed, do not pay to receive a higher score, and have no editorial input into the content published on this site.
Where a casino performs poorly in testing, that finding is reported honestly, regardless of whether an affiliate relationship exists. Artisans Online has declined and removed affiliate relationships in the past where an operator's standards fell below the threshold considered acceptable for UK players.
Every casino reviewed on Artisans Online is assessed against a consistent set of criteria by James Whitfield. Reviews are based on direct, hands-on testing and cover the following areas:
Scores and recommendations reflect genuine findings from this testing process. No operator receives a preferential rating in exchange for commercial consideration.
James Whitfield has reviewed online casinos and gambling products for the UK market since 2019. His work is guided by a commitment to accuracy, player protection, and honest reporting. James holds no financial stake in any of the operators reviewed on Artisans Online beyond the standard affiliate commission arrangements disclosed on this page.
If you have any questions about the affiliate relationships described on this page or about how a specific review was produced, you are welcome to contact Artisans Online directly. Transparency is central to how this site operates, and James Whitfield is happy to clarify any aspect of the commercial or editorial process on request.
Last updated: January 2026
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